The Hired Hand – Not just another blah-blah-blog

December 22, 2020

About me

Filed under: Uncategorized — Darcy Grabenstein @ 10:18 am

From print dinosaur to digital dynamo, I began my career as an editor at The Orlando Sentinel and still get an adrenaline rush from deadline pressure. I “defected” to advertising, working for Orlando’s Robinson, Yesawich & Pepperdine – a U.S. leader in hotel/resort advertising and named by Adweek as Florida’s largest agency.

A Florida native, I ended up in suburban Philadelphia, where I have worked for both corporations and ad agencies, writing copy for Nabisco, M&M/Mars, Johnson & Johnson, higher ed institutions, the tourism industry, pharmaceuticals, governmental entities and more. Philly is also where I finally learned what an ice scraper is for — just in time for the blizzard of ’96.

I am passionate about PR, and I hold professional accreditation from the Public Relations Society of America and the International Association of Business Communicators.

In recent years, my focus has been on digital communications: email campaigns, blog and social media posts, webinars, podcasts, SEO content, ecommerce, landing pages and banner ads. I love rolling up my sleeves and becoming immersed in the creative process. I was a contributor for three websites that won industry awards, and I also have served as a judge for major industry awards.

While I will never acquire a taste for scrapple, and still call a hoagie a sub, I do enjoy a good cheesesteak every now and then … widout.

You can reach me at darcy.grabenstein(at)gmail.com.

Check out more of my writing samples on Facebook and at The Hired Hand.

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