The Hired Hand – Not just another blah-blah-blog

October 14, 2012

You can take the girl out of copywriting… but you can’t take copywriting out of the girl

After a copywriting career spanning more than 20 years, I decided to make a move to the account side of the business. I’m now managing email campaigns for a division of one of the world’s largest beauty companies. It’s stimulating. It’s challenging. It’s a learning experience.

It’s not copywriting.

I’m not saying I have regrets, but I am saying that I still need to feed my creative juices.

I can’t help myself. It’s the way I’m wired.

I’m one of those people who watch the Super Bowl not for the gridiron greats but for the 30- and 60-second advertising spots. I actually like to receive commercial emails in my inbox. I flip through magazines, giving equal time to headlines and clever ad lines. Most people record  TV programs so they can fast forward through the commercials. Or flip from one radio station to the next, in an effort to avoid the on-air advertising onslaught.

Not moi. I actually hit the pause button on my DVR so I can capture all the ad details. I sign up for text alerts not to receive the special offers but to see how they’re crafted. I make a mental note of billboards that not only catch my eye but capture the essence of a brand. I click on banner ads to see if they really click with their audience.

My favorite TV shows are (no surprise here) Mad Men and The Pitch.

Call me crazy. Call me whatever you want – but call me a copywriter.

Check out Darcy Grabenstein on Google+

Advertisements

Blog at WordPress.com.

%d bloggers like this: